Tag Archives: consumerism

Consumerism. Why did they do it?

A good friend has emailed me with a very cute little link, depicting the wows of consumerism. It’s rather charming. Really. Have a look:

http://www.storyofstuff.com/index.html

The good people at “story of stuff” make an interesting mistake glitch, though.

The presenter, Annie Leonard, correctly ascribes consumerism, that plague that makes us violate the earth, to post-WWII American politics. As she describes it, the US government (followed suit by the rest of the western world) developed consumerism because it was “a means to boost the economy”. That is a gross understatement, and a historical misunderstanding. I agree wholeheartedly with most of what she says in that short movie of hers. But this is one point I would like to correct. It is a rather interesting one. If you want all the gory details, go and read Tony Judt’s excellent PostWar. Here comes the shorthand:

The consumer-goods economy isn’t a matter of governments sucking to big corporations. It’s really a political issue of a grander scale. In fact, it is about fighting (and winning) the two most important political wars of the 20th century: the war on communism and the war on fascism.
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